* This is the POWER 2020 schedule for those interested in learning about its content.
8 am - 5 pm
Introductory Fit Specialist Training
Kristi Lulay, CFm, Amoena Account Manager
Amoena will host its Introductory Fit Specialist Training course, a BOC/ABCOP approved pre-certification course, to prepare new mastectomy fitters for the certification exam. Advanced fitters who would like a refresher are welcome to attend. If you are already BOC or ABCOP certified, you will receive 9 BOC (8.5 Scientific; .5 Business) or 7.5 ABCOP continuing education credits. Amoena Account Manager Kristi Lulay, CFm, has more than 30 years of fitting experience and will lead the course. Register with Amoena directlyvia this link(you cannot register via the POWER registration form). This course will take place in the Marquis 6 Ballroom.
Amoena is offering this course at a discount of $54 (normally $90) to registered POWER attendees (no fee for Amoena accounts at the AAPP Gold Level and above). Class size is limited. Email Shan.Willoughby@amoena.com with questions.
1 - 3 pm
Advanced Compression Therapy Considerations for Head and Neck, Genital and Lipedema Patients
Caroline Pinney, Juzo Education and Training Manager
Participants will learn more about tough to treat cases of lymphedema, such as Genital and Head and Neck cases, as well as lipedema. We will discuss best practices for managing these challenging cases and will close with a Q&A session. This session is located in the Marquis 7 & 8 Ballroom.
3 - 5:30 pm
BOC CMF and COF Exam
The Board of Certification/Accreditation (BOC) will offer its Certified Mastectomy Fitter (CMF) and Certified Orthotic Fitter (COF) exams, each at a $25 savings, to POWER Symposium attendees. To register, create a MyBOC account (click on Apply for Certification) or log in to your existing account. Then click Apply Now, select Mastectomy Fitter and choose the POWER CMF exam or select Orthotic Fitter and choose the POWER COF exam.
If you are not a BOC CMF or BOC COF, then come to POWER prepared to sit for your exam!
6 - 7:30 pm
Welcome Reception Enjoy light appetizers, mingle with peers and shop among our fantastic exhibitors’ products. You can pick up your registration packet before and during this event, which is in the Exhibit Hall, Marquis Ballrooms 1-4.
7:15 - 8:15 am
Breakfast with Vendors in Exhibit Hall Enjoy a light breakfast and visit the booths.
7:15 - 7:45 am
Join Sydel Howell, COO of San Diego Homecare Supplies and Catalyst Coach, for a 30-minute guided meditation session. Through this exercise, you’ll learn mindfulness techniques and gain insights about how you approach and overcome life’s obstacles. You’ll come away with a refreshed sense of how to more productively approach challenges and a calm mindset to fully embrace the information you’ll take away from our POWER speakers. Learn more about Sydel.
This session is optional. Separate registration is not required. You’ll have time to grab breakfast after (feel free to bring your food into the general session room).
8:15 - 8:30 am
8:30 - 9:30 am
Disruptive Innovation & the Future of Healthcare
Studies prove that the top brands are building collaborative organizations that drive improved customer experiences and disruptive innovations. As one of the top futurist, innovation and healthcare speakers, Nick will present the future of disruption in the economy, technology and healthcare. He’ll offer an evidence-backed perspective that “it’s not all bad,” and provide examples of how to prepare for healthcare changes in the future – and profit from them.
Break with Vendors in Exhibit Hall Take advantage of special deals from our sponsors and exhibitors.
10:30 - 11:30 am
Healthcare Marketing as Community Building Dan Dunlop
The marketing generated by most healthcare organizations has been, and continues to be, inwardly focused. We spend a lot of time talking about ourselves, our organizations, our products, our technology and our services. There is little regard given to how this resonates (or doesn’t resonate) with the potential customer. Consumers today live in a world where effective marketing doesn’t happen to them; rather, if done right, they are participants in the marketing. Capturing consumers’ attention by simply spewing content in their direction is nearly impossible and an extremely expensive proposition. To be effective, we need to make the consumer an active participant in the marketing. That is best accomplished when the marketer adopts a “community building” mindset. During this workshop, you’ll learn why, as healthcare marketers and communicators, we need to transition from pushers of content to facilitators of important conversations and creators of safe environments where consumers can have important conversations about health and access quality health information.
Reaching Customers in the Digital Landscape: Social Media and Beyond Jill Schiefelbein
This isn’t just another session about social media, from a speaker telling you that you need to be on it to get new business. Instead, this is a session about how consumer behavior has changed in light of all of our digital communication and how business owners can capitalize on these changed behaviors. The way we search for information has fundamentally changed. Jill will dive into these changes, address the role that digital and social communication channels can play in a growing business, and provide a roadmap for creating a version of digital and social strategy that is right for your individual business. Key takeaways:
Understand fundamental shifts in consumer search and buying behavior
Gain digital strategies that your business can immediately implement
Decide what, if any, social media channels are right for your business
Product Showcase Lunch & Learn Exhibitors and Sponsors
We’re thrilled to bring together a great diverse group of exhibitors at POWER 2020. During the Product Showcase, you’ll enjoy a delicious lunch and learn about the latest products and services from our exhibitors.
Creating Your Own Digital Landscape Jill Schiefelbein
During this working session, you’ll apply what you learned in Jill’s opening presentation. She’ll host an interactive Q&A segment, combined with actionable strategies that you’ll will be able to put into play immediately after leaving POWER. Together, we’ll put a digital media plan in place for your business — no matter how much or how little social media you decide to use in your business.
Dedicated Buying Time Use this time wisely to make your purchases from the exhibitors.
3 - 4:30 pm
Advancements in Breast Cancer Treatment & Patient Care A panel including Beth DuPree, MD, Vikiska Fripp, MD, and Cheri Raimonde, PT, DPT, CLT
A panel including breast surgeon Beth DuPree, MD, plastic surgeon Vikisha Fripp, MD, and physical therapist Cheri Raimonde, PT, DPT, CLT, will discuss advancements in breast cancer treatment, their own unique approach to patient care and their projections for the future of oncology. Breast cancer survivor and founder of AnaOno Dana Donofree will moderate.
This marks the 10-year anniversary of POWER. We’ll celebrate in style – and make new memories – with music, dancing, fabulous entertainment, Las Vegas style and some blasts from the past! This event is in the Valencia Ballroom.
8 - 9 am
Breakfast with Vendors in Exhibit Hall Enjoy a light breakfast and visit the booths.
9 - 10 am
Keynote: From Burnout – Back to Brilliance: What My Cancer Taught Me About Your Joy at Work
There is no doubt that the stress-related mental, physical and emotional impact of dealing with cancer survivors and customers overcoming severe health challenges is debilitating – if left unaddressed. These stressors, and others associated with being a business owner, can negatively impact your ability to offer mental, emotional and spiritual support for your customers and staff – and your profitability. During this keynote, Lee has four main goals:
To remind you of the healing and deeply comforting impact you can have on the lives and health of your customers by being your most compassionate self when you deal with them.
To share the absolute necessity of effectively dealing with the debilitating “burn-out” inducing stress that can accumulate over time in you and your employees’ lives if that inevitable stress is not resolved healthily.
Provide you with proven techniques I discovered in my own recovery from “burn-out.”
To inspire you to give yourself the “gift” of compassion and put your own health first – so you can be your very best self in order to provide the very best care for your customers and staff.
People, like you, who deal regularly with patients – or supervise those who do – need to be reminded about the immense power you have to mentally, emotionally, spiritually and medically improve the lives and health of your customers. It’s not just about being nice or simply giving great customer service to make more profits. It’s about recognizing that in every moment you are in the presence of another human being, you have the opportunity to positively impact their ability to overcome their health challenges and live happier, healthier, more fulfilled lives. And, that is a true gift.
Break with Exhibitors Shop in the Exhibit Hall – take advantage of the great deals!
10:30 - 11:30 am
Vascular Surgery, Compression & Improved Outcomes Lisa W. Darby, MD
Dr. Darby will explain her role as a vein specialist, the variety of patients she treats and the procedures she performs. She’ll detail the causes of vascular swelling and outline treatment plans for spider veins, varicose veins, venous disease and phlebolymphedema, along with the benefits of compression based on condition.
Networking Lunch Grab a boxed lunch and network with your peers before heading to the Medicare course.
12 pm - 2 pm
Medicare: What You Need to Know…Now Jessica Bennett and Angie Cooper
During this session, Medicare representatives will explain Medicare coverage and documentation requirements for external breast prostheses and mastectomy bras, audits and how recent changes will affect you and your customers. There will be plenty of time for Q&A, and Angie and Jessica also will be available during exhibit hours to answer your questions one-on-one.