POWER 2020 Schedule

Amoena will host its Introductory Fit Specialist Training course, a BOC/ABCOP approved pre-certification course, to prepare new mastectomy fitters for the certification exam. Advanced fitters who would like a refresher are welcome to attend. If you are already BOC or ABCOP certified, you will receive 9 BOC (8.5 Scientific; .5 Business) or 7.5 ABCOP continuing education credits. Amoena Account Manager Kristi Lulay, CFm, has more than 30 years of fitting experience and will lead the course. Register with Amoena directly via this link (you cannot register via the POWER registration form). This course will take place in the Marquis 6 Ballroom.

Amoena is offering this course at a discount of $54 (normally $90) to registered POWER attendees (no fee for Amoena accounts at the AAPP Gold Level and above). Class size is limited. Email Shan.Willoughby@amoena.com with questions.

Participants will learn more about tough to treat cases of lymphedema, such as Genital and Head and Neck cases, as well as lipedema. We will discuss best practices for managing these challenging cases and will close with a Q&A session. This session is located in the Marquis 7 & 8 Ballroom.

The Board of Certification/Accreditation (BOC) will offer its Certified Mastectomy Fitter (CMF) and Certified Orthotic Fitter (COF) exams, each at a $25 savings, to POWER Symposium attendees. To register, create a MyBOC account (click on Apply for Certification) or log in to your existing account. Then click Apply Now, select Mastectomy Fitter and choose the POWER CMF exam or select Orthotic Fitter and choose the POWER COF exam.

You must submit your application and documentation to BOC before taking either exam. Click here for BOC CMF eligibility requirements or BOC COF eligibility requirements. Email cert@bocusa.org or call 877.776.2200 with questions. Please arrive at 2:45 p.m., as the exam will begin promptly at 3 p.m. This exam will take place in the Leon Room.

If you are not a BOC CMF or BOC COF, then come to POWER prepared to sit for your exam!

Join Sydel Howell, COO of San Diego Homecare Supplies and Catalyst Coach, for a 30-minute guided meditation session. Through this exercise, you’ll learn mindfulness techniques and gain insights about how you approach and overcome life’s obstacles. You’ll come away with a refreshed sense of how to more productively approach challenges and a calm mindset to fully embrace the information you’ll take away from our POWER speakers. Learn more about Sydel.

This session is optional. Separate registration is not required. You’ll have time to grab breakfast after (feel free to bring your food into the general session room).

Studies prove that the top brands are building collaborative organizations that drive improved customer experiences and disruptive innovations. As one of the top futurist, innovation and healthcare speakers, Nick will present the future of disruption in the economy, technology and healthcare. He’ll offer an evidence-backed perspective that “it’s not all bad,” and provide examples of how to prepare for healthcare changes in the future – and profit from them.

The marketing generated by most healthcare organizations has been, and continues to be, inwardly focused. We spend a lot of time talking about ourselves, our organizations, our products, our technology and our services. There is little regard given to how this resonates (or doesn’t resonate) with the potential customer. Consumers today live in a world where effective marketing doesn’t happen to them; rather, if done right, they are participants in the marketing. Capturing consumers’ attention by simply spewing content in their direction is nearly impossible and an extremely expensive proposition. To be effective, we need to make the consumer an active participant in the marketing. That is best accomplished when the marketer adopts a “community building” mindset. During this workshop, you’ll learn why, as healthcare marketers and communicators, we need to transition from pushers of content to facilitators of important conversations and creators of safe environments where consumers can have important conversations about health and access quality health information.

This isn’t just another session about social media, from a speaker telling you that you need to be on it to get new business. Instead, this is a session about how consumer behavior has changed in light of all of our digital communication and how business owners can capitalize on these changed behaviors. The way we search for information has fundamentally changed. Jill will dive into these changes, address the role that digital and social communication channels can play in a growing business, and provide a roadmap for creating a version of digital and social strategy that is right for your individual business. Key takeaways:

• Understand fundamental shifts in consumer search and buying behavior
• Gain digital strategies that your business can immediately implement
• Decide what, if any, social media channels are right for your business

We’re thrilled to bring together a great diverse group of exhibitors at POWER 2020. During the Product Showcase, you’ll enjoy a delicious lunch and learn about the latest products and services from our exhibitors.

During this working session, you’ll apply what you learned in Jill’s opening presentation. She’ll host an interactive Q&A segment, combined with actionable strategies that you’ll will be able to put into play immediately after leaving POWER. Together, we’ll put a digital media plan in place for your business — no matter how much or how little social media you decide to use in your business.

A panel including breast surgeon Beth DuPree, MD, plastic surgeon Vikisha Fripp, MD, and physical therapist Cheri Raimonde, PT, DPT, CLT, will discuss advancements in breast cancer treatment, their own unique approach to patient care and their projections for the future of oncology. Breast cancer survivor and founder of AnaOno Dana Donofree will moderate.

This marks the 10-year anniversary of POWER. We’ll celebrate in style – and make new memories – with music, dancing, fabulous entertainment, Las Vegas style and some blasts from the past! This event is in the Valencia Ballroom.