2015 Session Overviews

Based on your feedback, we are bringing back some speakers that you want to learn more from and inviting others to present on the topics that are top-of-mind for your business.

Keynote Presentations

Principles of Persuasion
Drew Boyd, Cialdini Method Certified Trainer

Every day, you invest time and energy to influence others-especially customers. By learning to employ the Six Principles of Persuasion, you will enhance your ability to influence more people to say YES to you. The Principles of Persuasion Workshop is based on the work of Dr. Robert Cialdini, author of Influence: Science and Practice. Drew Boyd teaches six powerful tools that enable you to ethically persuade others and influence buying behavior.

During the keynote, you will learn how to:

  • Employ the powerful Six Principles of Persuasion to produce lasting change in others.
  • Recognize and capitalize on Moments of Power.
  • Employ amplifiers and activators to influence others.
  • Utilize actual scientific research (rather than conventional opinion) to most effectively influence others.
  • Steer clear of common influence traps that result in bad business decisions.
  • Improve your ability to create and keep trusted relationships by being a Detective of Influence.
  • Make small changes in your current approaches that will dramatically increase people's willingness to say YES.
  • Decide which Principle of Persuasion will be most effective in a specific customer situations.
  • Apply the most recent social science research to improve your business outcomes.

Applying the Principles of Persuasion
After the keynote, attend this interactive deep-dive session where Drew Boyd will walk you through exercises applying the principles he taught earlier to business challenges unique to our industry.


Choosing to Live a Happy, Balanced, Vibrant Life
Kathleen Passanisi, PT, CSP, CPAE

Good choices are the foundation of living a happier, healthier, more vibrant life. But sometimes we get so bogged down in the busyness and craziness of everyday work and home life that we don’t stop to think about the choices we are making—and the disappointing results. When that happens, we live by default and not by design.

A sense of happiness, balance and contentment comes from having a true understanding of personal values and then using one’s time, energy and talent in ways that add meaning to life. During the presentation, Kathleen will teach you how to do just that—in ways that benefit you and all the lives you touch. Making your happiness a priority is not selfish. It is one of the most responsible things you can do. And when you make these changes in concert with like minds, the positive impact increases exponentially. The bonus is that you’ll be laughing, while you’re learning!

Participants will be able to:

  • Identify at least three personal values that are strongly held
  • Recognize several personal choices that increase rather than decrease stress
  • Discuss the impact of happiness on health

Workshop Sessions

Lymphedema: Treatment, Trends and the Important Role of the Fitter
John Jordi will provide an overview of lymphedema and current treatment options that will give attendees a solid and practical knowledge base to build on. Given from the perspective of a therapist, the focus will be on the role of the fitter as a vital member of the lymphedema treatment team. You will learn how to actively build relationships with therapists and treatment centers in their target area, with the goal of impacting patient care and obtaining positive outcomes for their clients. John also will review ongoing clinical research and future trends in lymphedema treatment.

Fitting and Marketing Strategies for Compression
John Jordi and Juzo compression specialists will introduce participants to a wide variety of compression materials and options to fit their patients, regardless of the nature of the swelling (vascular, cancer, etc.). The goal is to educate fitters on the specifics of what makes an excellent fitting versus an inappropriate fitting and to teach ways to problem solve difficult cases. You will learn how to make clinically-appropriate choices, while addressing the needs, preferences, and comfort of their clientele. Videos case studies of actual lymphedema patients will demonstrate various fitting challenges, and as a group, you will actively participate in an exercise to achieve the best outcomes.

Accreditation, Certification and Medicare: What You Need to Know

During this half-day session, you'll have access to the experts who can answer all your questions. Speakers will address the facility accreditation and personal certification process, along with surety bonds, Medicare applications and re-certifications. After a general session presentation, we’ll break out into groups based on Medicare jurisdiction. Medicare representatives will explain how recent changes will affect you and your customers. All speakers also will available during exhibit hours throughout the conference to answer your questions one-on-one.

Navigating the Evolving Healthcare Marketplace
Stephen T. Parente, Ph.D., M.P.H., M.S.

This presentation will provide a comprehensive over of the ever-evolving $3 trillion U.S. health economy. We begin with a review of the 100-year history of the United States quest for comprehensive health reform and the stakeholders involved at each stage. We then turn to the current state of the Affordable Care Act and a brief summary of its major provisions and long run financial sustainability. We then turn our attention to the future market opportunities for healthcare consumers including new tools for identifying consumer value of new products, plus additional financing opportunities though health savings accounts for consumer health products that may be far more lucrative under health reform than originally thought. We close with a summary of future trends to watch in the marketplace and how the consumer will be empowered to disrupt the U.S. health economy of the future.

Healthcare Reform: One-on-One with the Expert
After a general session, Dr. Parente dives deeper into an economic analysis to help retailers plan for the future of healthcare coverage.

Business Management and Sell-through Strategies
A panel of Amoena retailers will share how they successfully manage their business and increase revenue, despite industry obstacles. Their "tips of the trade" will likely help you overcome similar challenges. Following that discussion, Amoena leadership will outline the various tools and services the company have available to help you sell through product, increase cash sales and ultimately achieve your business goals for 2015.

Exploring Surgical Trends, Treatments and the Evolution of Patient Care
Dr. Kaufman will discuss trends and treatments for breast cancer. He’ll also expand on cancer-related issues patients are facing and how retailers can better network with the medical community to ensure that the patient is getting the products needed to aid in recovery and post-treatment.