2015 Session Overviews

Based on your feedback, we are bringing back some speakers that you want to learn more from and inviting others to present on the topics that are top-of-mind for your business.

Keynote Presentations

Principles of Persuasion
Drew Boyd, Cialdini Method Certified Trainer

Every day, you invest time and energy to influence others-especially customers. By learning to employ the Six Principles of Persuasion, you will enhance your ability to influence more people to say YES to you. The Principles of Persuasion Workshop is based on the work of Dr. Robert Cialdini, author of Influence: Science and Practice. Drew Boyd teaches six powerful tools that enable you to ethically persuade others and influence buying behavior.

During the keynote, you will learn how to:

  • Employ the powerful Six Principles of Persuasion to produce lasting change in others.
  • Recognize and capitalize on Moments of Power.
  • Employ amplifiers and activators to influence others.
  • Utilize actual scientific research (rather than conventional opinion) to most effectively influence others.
  • Steer clear of common influence traps that result in bad business decisions.
  • Improve your ability to create and keep trusted relationships by being a Detective of Influence.
  • Make small changes in your current approaches that will dramatically increase people's willingness to say YES.
  • Decide which Principle of Persuasion will be most effective in a specific customer situations.
  • Apply the most recent social science research to improve your business outcomes.

Choosing to Live a Happy, Balanced, Vibrant Life
Kathleen Passanisi, PT, CSP, CPAE

Good choices are the foundation of living a happier, healthier, more vibrant life. But sometimes we get so bogged down in the busyness and craziness of everyday work and home life that we don’t stop to think about the choices we are making—and the disappointing results. When that happens, we live by default and not by design.

A sense of happiness, balance and contentment comes from having a true understanding of personal values and then using one’s time, energy and talent in ways that add meaning to life. During the presentation, Kathleen will teach you how to do just that—in ways that benefit you and all the lives you touch. Making your happiness a priority is not selfish. It is one of the most responsible things you can do. And when you make these changes in concert with like minds, the positive impact increases exponentially. The bonus is that you’ll be laughing, while you’re learning!

Participants will be able to:

  • Identify at least three personal values that are strongly held
  • Recognize several personal choices that increase rather than decrease stress
  • Discuss the impact of happiness on health

Workshop Sessions

  • BOC will explain what is new with accreditation and certification and the steps to take if it’s time for you to renew
  • Representatives from each Medicare jurisdiction will host concurrent workshops to address your region-specific questions about the ever-changing healthcare landscape, audits and reimbursements
  • Medical experts will explain patient cases, ailments, treatments, trends and products that aid in recovery. Other speakers will explain more about lymphadema, marketing tactics that separate you from the competition and more. We've also added more networking opportunities with your peers, including a roundtable discussion on proven business strategies.