2013 Workshop Session Overview
An Uplifting Business: Bringing Wellness and Support to Your Women Customers
Marti Barletta
Whether she’s working with a health care provider, seeking out products to adapt to her new life situation, or expanding her wellness education and activities, the breast cancer fighter/survivor has a defined set of product and service needs and expectations that advisors, information providers and retailers need to understand and align with in order to be effective. As the population ages, new providers enter the market and the industry becomes increasingly competitive, it’s ever more essential to understand what a woman wants and to come up with new ideas to catch her eye and earn her preference.
This program will give you an expert woman’s-eye view of your customer from several angles, including product, marketing and sales insights, along with observations on how you can make your education, marketing and selling initiatives work harder for you. You’ll learn:
- How a woman’s decision process is different from a man’s – and what that means for your marketing
- What a woman sees when she looks at a product solution or service provider – and how that should influence your store or website design and development as well as your marketing and sales efforts
- What a woman’s expectations are when she visits your location – and what you can do to earn not only her business but her referrals
- Copy and messaging adaptations to make your advertising, website, store displays and collateral more effective in drawing traffic and motivating action
Venous Disease and DVT Treatment and Management
Joseph Caprini, MD
This presentation will define venous thromboembolism and discuss the incidence of this disease as well as its many manifestations. A risk factor scoring system-"know your score--save a life" will also be presented. Finally the post thrombotic syndrome will be defined and the importance of appropriate compression stockings for prevention and treatment will be discussed.
New Trends in Breast Reconstruction and Continued Breast Health
James Chao, MD
Dr. Chao will review the latest trends in reconstruction, including implants
and profiles, partial breast reconstruction, nipple reconstruction, and
revisional surgery, as well as the current views on radiation and its affect
on reconstruction outcomes. He will also discuss some unique ways to help
patients continue their healing journey once the bandages have been removed.
Supporting Women - Physically and Emotionally
Ali Cudby
There is a profound connection between how women feel about their breasts and how they feel about their identities as women. These issues are often more pronounced whenever a woman is feeling increased anxiety about her breasts. When you help a woman find bras that fit, you engage with these core issues of self-image. In this session, we will explore the emotion behind the bra fit process, as well as the trademarked FabFit™ fitting methodology, as outlined in Ali Cudby's bestselling book, Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic. We’ll also cover which products are best to show customers based on their treatment, preference and lifestyle.
The Importance of a Healthy Lifestyle
Beth Dupree, MD
75% of all breast cancers occur in women who have no family history of breast cancer! Now more than ever, we need to focus our energy on lifestyle optimization and wellness. Understanding our individual opportunities for improvement and the impact they can have on ours lives is essential to decrease not only our risk of breast cancer but also the future risk our children face. Allow “Philadelphia’s Health Hero” Dr. Beth DuPree inspire you to live a healthier, happier life!
The Lymphedema Treatment Act
Heather Ferguson
Learn more about this federal legislation which is intended to advance patient care through the improvement of insurance coverage for Lymphedema treatment. The history and specifics of the bill will be discussed, as well as current advocacy efforts to support its passage. Designed to be interactive with ample time for questions following the presentation.
Medical Marketing at the Retail Level
Anna McDevitt
Good retail means more than just innovative products: it means understanding how your customers make decisions, especially when it comes to healthcare,and carefully creating a positive experience in your retail space. In this session, we’ll talk about some of the details you need to create a competitive retail business: an organized showroom, solid branding, supportive marketing, and the right team players. We will focus on the fundamentals for developing a competitive retail medical supply business:
- Basic “anatomy” and vocabulary
- Intention vs. Perception
- Retail showroom organization and layout
- Marketing tools to support retail business
- Tips to involve staff in building a stronger retail experience
The Value of Humor When Confronted with Breast Cancer
Lillie Shockney
Join Lillie Shockney on a personal journey through her experiences with breast cancer, as a child when her mother’s friend was diagnosed, to being an oncology nurse, to then becoming a breast cancer patient and 2 time survivor herself. You will laugh and cry but most importantly come away with a sense of hope for the future for women diagnosed with this disease.
Accreditation, Certification and Medicare: What You Need to Know
During this half-day session, you’ll meet with the experts who can answer all your questions. Board of Certification/Accreditation, Inc. (BOC) representatives (including Wendy Miller) will discuss the facility accreditation and personal certification process. Representatives from National Supplier Clearinghouse (including
Erika Williams) will cover surety bonds, along with Medicare applications and re-certifications. We’ll also have representatives from the Medicare jurisdictions explain how recent changes will affect you and your customers. Then we’ll break out into Jurisdiction groups to cover questions specific to your region. All speakers will available during exhibit hours to answer your questions one-on-one.
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